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Why a strong brand personality is important for your small business (and how to create one)

Take a moment to consider the brands you interact with most often. Have you ever stopped to think about just exactly why you feel drawn to them? Naturally, a part of our purchase decision is based on the products we want or need but, if you have two businesses with almost identical offerings, what makes… Read more »

The post Why a strong brand personality is important for your small business (and how to create one) appeared first on Kochie's Business Builders.

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