Find News

Social Media Marketing for Small Businesses

What is it?

Social Media Marketing is the digital marketing strategy that uses social media platforms and websites to advertise a business and its service or product. The social media platforms offer a back-end system for you, the advertiser, to target audiences, set budgets and boost sales. Traditional marketing strategies do not offer the low barrier-to-entry or ability to target specific audiences like advertising on social media platforms do. This means that with Social Media Marketing, you can target certain audiences that will convert to sales at a higher rate – indicating that Social Media Marketing offers more value and higher return on investment.

Facebook and Instagram are the two largest platforms used for social media marketing, closely followed by LinkedIn.

Why is it important?

Marketing through social media channels is extremely important to your business – especially in 2021! With almost 80% of Australians using social media, it is now a necessary strategy for all types of small businesses in 2021.

If you have not yet implemented Social Media Marketing into your digital marketing strategy, now is better than never! This form of digital marketing helps you boost brand awareness, improve your customer base, build authority in your industry and increase sales.

Facebook Advertising

Facebook is the largest social media platform in the work, by a long shot. So, it makes sense that you might want to be using their extreme user base to your advantage – through Facebook advertising.

In Australia, 20.50 million people user social media – that’s 79.9% of the population!

This number of potential customers helps you understand why so many businesses are taking advantage of this. The platform allows you to reach the people you are looking for and, more importantly, people that are looking for you. With Facebook Ads, you will be discovered and stay top of mind. Also, it will mean your business is discovered in your customer’s feed – share, start conversions and build relationships to reach them more frequently. Using Facebook also means to can reach people who you know care about your products and services, turning those connections into customers!

Instagram Advertising

Instagram is the second most accessed social media platform, behind Facebook.

90% of Instagram users follow at least one business page, so it is important to make sure they can follow you too!

Instagram’s main competitive advantage over other platforms is the visual content nature it provides users. This is something to consider when deciding your digital marketing strategy – if your business would benefit from a more visual-based marketing, than Instagram is 100% your best bet.

LinkedIn Advertising

LinkedIn is a social media platform centred around career – enabling you to connect, engage and share content with other professionals, such as: co-workers, companies, partners, competitors, and clients. And this is exactly why the platform is also an excellent marketing tool!

LinkedIn is the #1 platform for lead generation.

LinkedIn advertisings allows you to market and engage with this community of professionals to build your brand’s awareness, drive website traffic, and generate leads. The marketing platform also offers a range of content styles, including sponsored content, sponsored messaging, text ads, and dynamic ads.

 260 total views

Originally posted on August 16, 2021 @ 6:18 pm

Share this

Leave a Reply

Your email address will not be published.

Subscribe to our weekly digest to stay in the loop!

or follow us on our social channels