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How to choose a name for your small business?

Have you finally set-up your small business? Are you ready to give your small business an attractive name? Whether you have a small business or a big one, your business’s beautiful name plays a vital role in grabbing the audience’s attention. Use of the wrong name will possibly fail you to attract more customers or sometimes put you into legal hurdles. To select the right business name, you have to follow a few basic instructions and guidelines for a successful marketing approach. 

Right here, we have shared a few basic suggestions with you to choose a business name for your small business.

Avoid hard-to-spell names. 

It would help if you never use names that are not easy to spell. Hard-to-spell names will never leave a lasting impression on the customers, especially for the online business. For example, we have the name of “Flickr,” which is an online photo-sharing site. It’s quite an easy and complicated name that many of the users cannot spell correctly. So make sure you keep it simple and straight. 

Conduct a proper Internet search

Before you finalize a business name, make sure you complete a web search of that name. Possibly with the internet search, you can pick some more options coming into your way, which may be much more attractive. Hence, this is a crucial point to consider. Although it might not be a complete total showstopper, it should give you pause.

Get the .com domain name.

We will strongly recommend you to choose the “.com” domain name for your business name rather than selecting the options of .biz or .net. There are various other domain extensions available as well. Customers will easily associate themselves with the domain name which has .com with it. Few best platforms to get the domain names are or

Use a name with some meaning. 

In addition to the above, try to look for a brand name which has some meaning in it. It would be better if you opt for the one that even carries your brand’s message. Hence, this will look much catchier for the customers. It is always mandatory to highlight a positive image of your brand through the business name. Therefore, this is a crucial point to consider. Even Google and Yahoo would never get attracted towards business names which are meaningless and useless on SEO. 

Conducting a trademark search

Ensure you carry a search at your country’s copyright and trademark offices to ensure that you have acquired the search mark or the trademark for the name.

Assess if the name is attractive 

No business owner wishes to have a boring business name. But at the same time, you should never look for a name that is too out-dated. Pick a name that is easy for your employees to tell others without any hesitation. Make sure your business name is completely resonating with the targeted audience. 

Get some feedback on the business name.

You can shortlist the top 10 names and get feedback from your friends and professional business owners to help you choose the best one. It is always better to get feedback from the targeted audience to know precisely their preference. Your selected name should not be suggesting any negative connotations. 

The name should sound attractive when said aloud.

Make sure that the name sounds great when said aloud. Sometimes a name will look attractive on paper, but it doesn’t sound that good when it is said aloud. And if it is said aloud, make sure that the people are not confused about how it is spelled out. 


These have been some essential tips that you need to consider for selecting the best business name. Pick the name which is attractive and also brings a smile to you and to your customers.

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Originally posted on February 7, 2021 @ 3:04 am

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