Name of Business: Drum Lessons Sydney
Type of business : Music Lessons
Location: Sydney, Australia
Year founded: 2012
Contact Information: Claudio@drumlessonssydney.com.au or 0415332132
Name of Owner(s): Claudio Reis
Bio of Owner(s):
Claudio Reis is a Brazilian/Australian drummer who has been teaching drums since 1994.
Claudio developed his own methodology over the years, resulting in four books with a massive content.
Claudio is the drummer for the international band Twilight Aura, but he also plays locally with the corporate band Partysonic, the 5-star wedding band Tentrix, and the background band for the Brazilian Latin Dance show.
His students have achieved various sorts of goals as you can see in the Testimonials page of the Drum Lessons Sydney website.
1- Why did you choose to start this business?
I started teaching when I was 19 years old, in a local music school in Brazil. For a few years I was only teaching on the side, but after moving permanently to Australia, more precisely Caringbah NSW, in 2012, I realised that teaching drums in this area was what I really wanted to do for a living.
2- What was the most difficult thing you had to do while starting up your business?
Attract students, start from zero in a new country. In the beginning I didn’t have the material, the business knowledge and the drumming videos that I have today.
3- What is the most rewarding part of owning/managing this business?
Seeing people going from having no knowledge about what playing a drum kit is about, to becoming drummers, joining their school band, or the church band, or jamming with their friends. One of my students was hired to play on a cruise ship in Europe for five years.
4- If you were to start over, what would you change?
I can’t think of anything I’d have done differently.
5- What inspires you to keep moving?
The fact that the students actually like me and my lessons to the point that many of them have come weekly for five years or more.
6- How do you manage between your business and personal life?
Most of my clients come after school or work hours, so I teach till late. What most people do after work I do in the morning, from grocery shopping to enjoying the beach.
This affects my social life so I don’t work on weekends; it’s when I see my girlfriend and friends.
7- How do you deal with competition in your business?
No music school or private teacher is able to accommodate all students in the area. So there are clients for everyone.
I decided I won’t turn my teaching studio into a school; I won’t hire anyone else to teach. I’m the only teacher so that’s what makes the difference in my case.
25 years of teaching experience and great students reviews is what keeps my business strong.
8- What is your advice for someone who is just starting or thinking of starting a new small business?
Determination, focus, research, and discipline. Plan your hours and your days ahead, otherwise you’ll be working 24/7 and this could affect you badly.
Having that in mind, enjoy the journey and never stop learning.
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