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Simple Ways New Business Owners Can Get the Most Out of Content

It was no surprise that the recent global pandemic profoundly impacted countless businesses and even entire industries. However, what many economists did not anticipate was the emergence of courageous and clever entrepreneurs turning out in record numbers, ready to roll up their sleeves and seize any opportunity – pandemic or not. In fact, a recent […]

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The Covid Reset: Supporting Customers Through the Pandemic

The pandemic has fundamentally changed customer behavior forever. The shockwaves of COVID-19 are still felt across the world, keeping countries and businesses in a state of change. The businesses that are agile and adaptive, ready to tackle oncoming challenges and capitalize on emerging opportunities, are putting themselves in the best position to thrive. Yet, what […]

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6 Marketing Tactics to Maximize Your Customer Reach

Marketing retaliates and calibrates to potential changes erupting on its way. The technology trends change on a regular basis and marketers must adjust and respond to these changes. With Digital Marketing evolving as an undisputed star, marketers need to reshape themselves to the technology advancements. Eventually, marketing vendors must take measures that appear out of […]

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4 Local SEO Tips for Small Law Firms

Although the primary goal of an attorney should be to offer clients effective representation, research indicates lawyers also need to have strong websites and online presences to attract new clients. Studies and surveys have revealed that most people search the Internet when seeking law firms. Owners of small law firms that mainly serve clients who […]

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Building Ecosystems Through the Power of Partnership

Today’s enterprise is coming out of an infamous year.  It is one  characterized by resilience and optimism in the shadow of an unprecedented worldwide pandemic.  Survival, however, has been possible, in large part, due to government support and the creative use of technologies and interoperability within ecosystems. An ecosystem, in the context of business organizations, […]

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Multi-Channel Ad Optimization for the Little Guys

Earlier this year, a good friend called me up to complain about how much money he had wasted driving traffic to his online store using Google Ads with almost no results. Exasperated, he abruptly ended his ad campaigns and — to no one’s surprise — got a call from Google marketing support. Turns out he […]

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6 Tips to Perfect and Promote your Customer Self-Service

Leaving your customers waiting when they most need it can reflect badly on your sales and your company’s reputation. After all, customers no longer base their loyalty only on the product, but also on the customer service experience and speed. According to Pwc’s consumer intelligence research, speed and convenience rank high in customer expectations, with […]

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6 Essential Tools to Create High-Converting Marketing Videos

In this digital world, video marketing is taking center stage. Many marketers invest in engaging video content to attract their potential customers and engage them in no time.  The reason why video marketing is popular is quite simple: internet users are constantly bombarded with thousands of blog posts that seem impersonal and far away — […]

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Can the Marketing Funnel Concept Help Grow My E-commerce Business?

In Part 1, Brendan J. Hughes offers a structured approach to your digital marketing strategy that helps drive prospects to and through your funnel–inspiring cold audiences, educating warm audiences and convincing hot audiences to purchase from you. In marketing, the funnel has been one of the fundamentals since its inception in the late 1800s. From […]

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Shopify Plus: Why You Need a Shopify Plus Development Company

Shopify has become a popular tool for small and medium sized businesses creating e-commerce websites. As businesses grow, they may find that they would benefit from the added features of Shopify plus.  What Does Shopify Plus Have that Shopify doesn’t? Since so many people are using Shopify, one of the most commonly asked questions is […]

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