Australian companies were able to advance their digital strategies by an average of eight years, ahead of the global average of 6.5 years.
The post Revenue growth for companies investing in digital customer engagement appeared first on Inside Small Business.
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Consumers also expect that a brand’s social purpose will involve having an active role in society and take meaningful action on social issues that matter to them.
The post Aussie consumers support purpose-led businesses appeared first on Inside Small Business.
17 total views
Hiring workers with disabilities won’t only display your support to the disability audience, but it will actually improve your brand’s favourability across the board.
The post Six ways to tap into the billion-dollar disability consumer spending market appeared first on Inside Small Business.
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The best way to start creating customer profiles and discovering the characteristics of your high-value customers is to examine your business’s current customer base.
The post How businesses can define their target market appeared first on Inside Small Business.
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Great product imagery can take your customers on a visual journey that shows what a product and brand is all about and the value that it can add to their shopping experience.
The post Blurry photos and illegible text? How great photography can help you sell appeared first on Inside Small Business.
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Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and Anthony Caruana, co-founders of Media-Wize, share four ways to help you determine whether your PR campaign is bring the return on investment you desire. There are many methods for measuring the… Read more »
The post Measuring PR success: How do you know if your PR campaign is working? appeared first on Kochie’s Business Builders.
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S Connect is seen as a dynamic tool to showcase brands and in turn, adds dynamism to the community centres as well,
The post Stockland’s S Connect showcases brands to consumers in purchase mode appeared first on Inside Small Business.
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The tools and capabilities that only large businesses could access before are now increasingly available to smaller businesses, too.
The post Adopt the right tech, not the most, in 2022 appeared first on Inside Small Business.
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Anushka Bandara is warning businesses and consumers to be aware of the increasing rate of cyber and phishing attacks that are taking place across the country. Bandara is the CEO and cofounder of Elegant Media, one of Australia’s leading app and software development companies. The business works with government, corporates, entrepreneurs and businesses of all …
Building your SME website or app? 5 Security features you must include Read More »
The post Building your SME website or app? 5 Security features you must include appeared first on Small Business Connections.
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According to an AusPost report today’s online shoppers are looking for choice and convenience, reliability in supply and delivery and sustainability.
The post Australian online spending has almost doubled since pre-COVID era appeared first on Inside Small Business.
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