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Hong Kong enters a new era of e-commerce

Taobao, a leading social eCommerce platform under Alibaba Group, earlier established a Hong Kong channel (hereinafter referred to as “Taobao Hong Kong”) to cater for the need of the local market. It enables Hong Kong consumers to conveniently purchase …

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Featured

Social media best practice tips for 2022

Best practice on social media is far and away the most important thing marketers need to be all over. Things are constantly changing in the digital space, and social media is certainly no exception. Plan it out As the old saying goes, when you fail to plan, you plan to fail. It will be a …

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The post Social media best practice tips for 2022 appeared first on Small Business Connections.

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branding

Blue is the new beige: research reveals Australian startup branding is a bit dull

The branding of Australian tech companies is predictable and bland, compared to global competitors, a first-of-its-kind study into the use of semiotic codes by local tech brands has found. The report, ‘Decoding Tech Brands’, a collaboration between The University of Sydney Business School, and market consultancy Hotwire Global, found that there’s an over-reliance on functional… Read more »

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content strategy

5 proven ways to successfully market to Generation Z

As the first generation to be born into an internet-ready world, Generation Z are one of the savviest consumer groups today. So if you want to attract Gen Z as customers for your business you need to think like them, writes Taryn Williams founder & CEO of theright.fit, Wink Models and The Influencers Agency, and… Read more »

The post 5 proven ways to successfully market to Generation Z appeared first on Kochie’s Business Builders.

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Marketing

How do you know if your PR campaign is working? 4 ways to measure PR success

Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and Anthony Caruana, co-founders of Media-Wize, share four ways to help you determine whether your PR campaign is bringing the return on investment you desire. There are many methods for measuring the… Read more »

The post How do you know if your PR campaign is working? 4 ways to measure PR success appeared first on Flying Solo.

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Featured

How to propel your startup’s growth through media relations with a small budget

Public Relations or PR, according to investopedia, is the process of managing one’s image, feeling about a person, company or brand. In its very essence, PR helps an entity position itself in whichever light they want to be seen in. Being a broad discipline, PR has 5 pillars— consumer relations, government relations, investor relations, public …

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The post How to propel your startup’s growth through media relations with a small budget appeared first on Small Business Connections.

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