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Category: Marketing

Marketing

How to choose the right PR rep to help your small business thrive

For many small businesses and startups considering investing in Public Relations for the first time, it might appear that all PR agencies and freelancers are the same. But, like in many fields, there is a wide gamut of services and specialities, and finding the right fit for your small business is key, write Kathryn Van… Read more »

The post How to choose the right PR rep to help your small business thrive appeared first on Kochie’s Business Builders.

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influencer marketing

Influencer vs influential – what has the most power in a marketing plan?

Influencer marketing is all the rage these days, but is it truly as ‘influential’ as we think? PR and marketing specialist Annette Densham explains the difference between the two, and why it’s unwise to put all your eggs into one marketing basket. When my son was at that age where adults asked “What are you… Read more »

The post Influencer vs influential – what has the most power in a marketing plan? appeared first on Kochie’s Business Builders.

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Uncategorized

Digital Marketing for Small Businesses

Digital marketing is a term that is interlinked with the marketing efforts across electronic devices. This digital marketing technology has also been focusing on the online platforms and the essential needs for digital marketing, which cannot be ignored.

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