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Augmented Reality

The most important 2022 social media trends businesses NEED to know about

Knowing what’s hot and what’s not in the world of social media is more important for businesses than ever. Make sure you know the latest trends gaining social traction in 2022, writes Emily Rose Hills, social media lead at the NRL. What’s trending on social media for 2022? I’m glad you asked. Most people are… Read more »

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branding

5 inspiring Aussie businesses trailblazing the latest top design trends in 2022

With a fresh crop of hot design trends taking 2022 by storm, some small businesses are embracing the current climate of change and trailblazing a fresh new look, writes Shayne Tilley, head of marketing at 99designs by Vista. It’s always fun to look ahead and tap into expert predictions on what the year’s biggest design… Read more »

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Featured

How to market your business in 2022: five branding tips

“Being a brand in 2022 means having an opinion about more than your product.” — Erika Geraerts, Owner, Fluff In case you missed it, we recently spoke with the founder of Fluff, Erika Geraerts about building a conscious brand, her day-to-day hustle and future plans for Fluff. You can read the full conversation here. Fluff has …

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The post How to market your business in 2022: five branding tips appeared first on Small Business Connections.

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Blogs

Why do so many Japanese brands have letter-based logos?

In my research on logo design, I noticed that most of the logos of major Japanese companies are text-based. Rather, several prominent foreign brands are redesigning their logos to make them more symbolic or iconic. Globally, Digital Transformation (DX)…

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brand evolution

Purple Cow Theory: Businesses Find Success When Remarkable

Imagine you are an investor or even one of the sharks in the new Shark Tank India show. You are listening to several pitches; one of them includes an organic toothpaste brand.  The founder told you that the global toothpaste market is some big numbers (for those wondering, the toothpaste market size worldwide was valued […]

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