Find News

Category: Marketing

COVID-19

5 Shifts happened in retail right now

Retailers’ relative performance in capital markets starkly demonstrates a pandemic-driven acceleration of ongoing industry shifts. This means those that wish to keep up need to speed up. Confined indoors, consumers did not remain idle. Despite incomes shrinking significantly for many—especially in Asia, where government stimulus was limited—global shopping volumes overall increased, leading the retail sector …

5 Shifts happened in retail right now Read More »

The post 5 Shifts happened in retail right now appeared first on Small Business Connections.

 2 total views

Read More »
Capital Raising

Marketing software startup IntelligenceBank nabs $50 million from Five Elms Capital

Melbourne marketing startup IntelligenceBank has landed a US$37 million (A$50m) from US B2B investor Five Elms Capital.    The marketing operations software platform has earmarked the funds to accelerate growth and scale its system, which converts manual processes to digital to improve marketing efficiency, increase speed to market, and minimise marketing compliance risks. IntelligenceBank helps marketing… Read more »

 21 total views

Read More »
Communication skills

11 must know tech tips that will improve your communication

COVID-19 has seen the supersonic rise in people’s use of digital communication. With social restrictions enforced and less opportunity to communicate face to face, we have enthusiastically embraced channels that allow us to still connect and do business, writes Jane Hillsdon, founder of DragonFly Marketing With so many new channels on offer, we are now… Read more »

The post 11 must know tech tips that will improve your communication appeared first on Flying Solo.

 3 total views

Read More »
customer experience

How Maslow’s Hierarchy of Needs will help you understand what your customers want to read

Many businesses focus on themselves when talking about their services and their business. Yet understanding what our customers deeply desire in life and business changes everything, writes Cynthia Marinakos. You see, when our customers feel like we understand them, we can better connect to them. And they’ll be more open to what we offer. It… Read more »

The post How Maslow’s Hierarchy of Needs will help you understand what your customers want to read appeared first on Flying Solo.

 5 total views

Read More »
LinkedIn

5 things you need to know about LinkedIn profiles for small business

Your LinkedIn profile is a professional landing page for you to manage your own personal brand. It’s a great way for you to tell people who you are and what you do by showcasing the relevant components of your professional experiences and achievements, writes LinkedIn expert Karen Hollenbach. LinkedIn is like a virtual room, and… Read more »

The post 5 things you need to know about LinkedIn profiles for small business appeared first on Flying Solo.

 4 total views

Read More »
Featured

Connecting your brand online in the age of ad-version

It’s no secret – people want what they want. And when they’re online, they don’t want ads. Over 30 per cent of Aussies use ad-blocking software and millions more actively pay to avoid ads altogether through subscription services like YouTube and Spotify Premium. And the ones who don’t probably would if they could. Instead, they’ve …

Connecting your brand online in the age of ad-version Read More »

The post Connecting your brand online in the age of ad-version appeared first on Small Business Connections.

 7 total views

Read More »
Featured

2025 National sustainable packaging targets: steps your business can take

Businesses around Australia are moving over to more sustainable packaging to meet the 2025 National Packaging Targets. Here’s how you can too. As we all transition to more environmentally friendly practices in our daily lives, Australians expect the brands we’re buying to be doing their part too. The evidence is clear: sustainable packaging reduces landfill, improves …

2025 National sustainable packaging targets: steps your business can take Read More »

The post 2025 National sustainable packaging targets: steps your business can take appeared first on Small Business Connections.

 7 total views

Read More »
Subscribe to our weekly digest to stay in the loop!

or follow us on our social channels