There are enough small cafes, why start another one?
If you’re starting a business, whether you’re a solopreneur, an artist, part of a startup or just some human being with a great idea that keeps you up at night then you may relate to this.
Nice to meet you guys, my name is Adam Troudart. Yes I did work at a café but that’s not the reason for this blog.
I’ve always been a writer at heart. Be it poems, stories, letters etc. – written words have always played a key role in my life experience and the way I’ve been expressing myself and presenting myself to others.
I studied Visual Communications, majoring in Interactive Media, but a chain of event had led me to realize what my true calling was, in a nutshell:
To inspire and help people succeed online and follow their passion, using my writing, marketing and communication skills.
Here’s what happened:
For three years I’d worked as a graphic designer in a job which I wasn’t happy about. This triggered me to seek better opportunities and move to London, where I discovered internet marketing, business & personal development events.
One thing led to another and I discovered blogging, and never looked back. Blogging had everything I’d been passionate about – writing, advertising, interacting, marketing, design…
And I’m not ashamed to admit that I’ve tried and failed in blogging. And it’s true what some marketing experts say, that many people fail because they simply give up too early. My last blog, AdamTroudart.com (currently offline) failed for various reasons. I’m going to write a blog post about it so you can all learn from it. But in one sentence, my blog failed because it had no business model in place.
This is a major pitfall many bloggers fall into – they start a blog about something they’re passionate about and quickly get trapped in that ‘what to write next’ hamster wheel. Successful blogger David Risley describes it beautifully in his Academy blog.
In fact, right before I stopped blogging I started getting list subscribers and even generating some affiliate commissions for my product reviews.
And again, I find myself curating content, getting obsessed with article ideas, spending days learning how to turn my blog into a business.
In his 2005 Stanford Commencement Address, Steve Jobs said:
“… Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. ….”
And you know what, between following other people’s beliefs and advice, and listening to the founder of one of the most valuable brands in the world, I choose the latter.
This site is dedicated to you, lovely creators, artists, small businesses, solopreneurs, and anyone with a great idea who wants to leverage blogging, internet marketing and social media to get the business off the ground, or take it to the next level.
I will be as transparent as possible, sharing my experiences, best tactics and ideas with you.
I will do my best to help you keep that fire burning for so it can light and warm everyone else’s heart.
Thank you for visiting the café and being part of my journey.