With over 300M active users and counting, Twitter is a powerful platform which can get your business off the ground or take it to the next level. I could go on and on praising Twitter and why you’re really missing out if you’re not taking advantage of it, but that would be a waste of your time and mine. Others have already done an excellent job here, and I’d rather focus on action plans. 😊
Let’s just say that no other social network allows you to get so intimate with your customers, so quickly and easily. Twitter can be a quality traffic source, especially if you’ve got a blog (and if not – start one now! You and your business can develop a true relationship with your prospects, business partners, colleagues etc. If you treat them right, they’ll return the favor, become your raving fans, evangelists and loyal customers.
I’m assuming you know the basics here – hashtags, direct messages, retweets etc. If not, you can get a quick overview here. So, without further ado, let’s get started!
Table of contents
- Where do you want Twitter to take your business to?
- Twitter users who are doing it right
- The Selling Agency | No-nonsense selling strategies
- Zen DiPietro | Red-haired science fiction author
- World on a Whim | Perfectionist’s guide to spontaneous travel
- Scott Bourne | Professional bird photographer, author & speaker
- SoulCycle | American fitness company
- Buckhurst Hill Pub | English village pub set in town
- Skye Townsend | American Singer/Comedienne
Where do you want Twitter to take your business to?
There’s no hard and fast rule of how Twitter should be used. The power of this platform lies in its simplicity, but this also means you can use it in so many ways. Some users (myself included) use it to distribute content which their followers care about. Still others simply share their thoughts, insights, poems or motivational quotes. Photographers share their best art, and musicians post links to their music on SoundCloud or YouTube and share their concert tour dates and videos. Authors announce their latest book release and book tours. Airlines and other companies provide customer support and ask for their feedback through Twitter.
Using hashtags, such as #YouUnlimited, #TeaProudly #WomenKickAss or #UnleashSummer, businesses and brands can hold Twitter parties, thereby connecting their followers during events, webinars, product launches, book releases, fire sales and more.
Some rappers use it to diss each other. A-list celebs and well-known politicians can use it anyway they like, because people will (almost) always follow them. Tech leaders such as Elon musk tweet major announcements and interact with their followers.
Journalists and media outlets use Twitter to break news stories before they’re published anywhere else. And – believe it or not, some people talk on Twitter, and that’s one thing you should do too – I’ll show you how later in this blog series. (It can really benefit your business/brand).
Twitter users who are doing it right
As you can see, there are unlimited ways you can use Twitter for your business. The only limitations are your creativity, time and money. And yes, I’m going to say it as it is – managing social media does take time. Luckily most of the tasks can be outsourced and/or automated, and that’s where your investment ability comes into play (more on that later). Have you noticed that I didn’t mention selling or making $$$ so far? Well, here’s why: It’s difficult to sell directly on Twitter. Being a micro-blogging platform, the best way to leverage it is by sharing great content, engaging in meaningful conversations, listening to your audience and building a fan base of people who truly care about you and your message. The lead generation and sales will be done on your website/local business etc., once your followers know you and trust you. (That’s my personal experience and opinion, feel free to prove me wrong and show me how you make sales directly on Twitter 😊).
With that said, let’s look at some Twitter users who are using it in creative and profitable ways, and learn from them:
Using a healthy mix of humour, industry stats, relevant quotes and engaging questions, Shawn Karol Sandy – Chief Revenue Officer of The Selling Agency (and all around NOT boring gal) – manages to present her agency’s core concepts, attract potential clients to their blog and help them by sharing useful tips, videos, infographics etc. In my view, she doesn’t come across as salesy, which I find impressive.
Takeaway: Pay attention to the powerful header banner, professional (but not overly serious) profile image, and high tweeting frequency (You should be tweeting more than 2-3 times a day to get meaningful results with Twitter).
Science fiction author and lifelong bookworm Zen DiPietro likes keeping it real. In her website she says that she’s “absolutely terrible at conforming”. Maybe that’s why her Twitter profile looks so refreshingly different – Twitter’s tagline used to be “What are you doing?” and this is exactly what Zen is sharing, in a fun & light-hearted way. So, alongside a photo of herself hangin’ out at the pool with her kids and a photo of the veggies she got from the farmers’ market and lobster gift wrap, Zen could announce the launch of her new eBook or a friend’s new novel.
Takeaway: This strategy could work well if you’re a solopreneur who doesn’t shy away from sharing some aspects of your life.
LA blogger & vlogger (video blogger) Jen (or Jennifer) started traveling internationally back in 2009, and has never looked back. While her blog articles focus on international travel, her videos feature her adventures within the US. Jen’s website offers useful travel tips, accessories and more.
Jen’s Twitter feed combines useful travel links (ex: The best roads to drive in Europe”), links to her best articles and videos and more. She also uses her Twitter’s presence to promote her new Facebook group, Europe on a Whim. As you’d expect from a travel blog, most of the images and videos are spectacular, whetting readers’ appetite. Jen engages with her readers, sharing her thoughts and answers their questions.
Takeaway: If you’re a travel blogger, Twitter will be one of your best companions. Use it to share your adventures in real time, give travel tips, engage with fellow travelers and promote your travel blog/vlog and exclusive offers. With Twitter Live you can now shoot live videos directly through Twitter using your phone, and interact with your audience – the perfect fit for travel bloggers exploring new destinations!
If you’re a professional photographer, the chances are you know bird photographer and founder of Photofocus Scott Bourne. In his elegant, straight forward tweets, Bourne shares the stories and technical details behind some of his finest bird photos. He also announces training programs, workshops, book promotions and links to his posts on Instagram & Facebook.
Takeaway: If you’re a photographer, painter, designer, or any other type of visual artist, take advantage of Twitter’s visual’s tools and showcase your best photos, images and videos. Sharing the stories behind your creations will bring followers closer to you and help them know you better. Cross-promoting your posts on other platforms is another powerful strategy to increase your traffic.
With over 74 studios, and counting, across the US, fitness company SoulCycle strives to be a lot more than just an indoor cycling brand. In the company’s own words “SoulCycle doesn’t just change bodies, it changes lives.” Visit their Twitter profile and you’ll get an instant kick of inspiration in (mainly) yellow and grayscale, to follow their lemonish brand identity. In the company’s feed, inspirational quotes from SoulCycle instructors live happily alongside announcements on new studio locations, member success stories, warehouse sales and nutritional tips. The photos are carefully handpicked and so are the short testimonial videos.
Takeaway: Lifestyle and culture-driven brands, and anyone in the health/wellness/fitness/personal development area can learn from SoulCycle. Pay special attention to the consistent yellow-grayscale branding across their website, Twitter and other social networks. This is key to setting you apart from the competition and increasing your reliability. A major aspect of lifestyle brands is the mindset, so cherry-pick the images, quotes and links you use – these can truly have an impact on your followers’ feeling. Another lesson here is to use short, focused videos, professional photos and, again, post more than 2-3 times a day.
What do you know, even pubs are using Twitter to bring in more customers. “A village pub set in town.. a few miles from the City..”, London-based The Three Colts is a family pub offering a beer garden, Sunday roasts and all types of fresh food. The pub owners use Twitter to showcase their daily specials, Sunday menus, beer selection, photos & videos of regular customers, restaurant space, kids playing at their kiddies’ area and more. All of that is coupled with a healthy dose of British humor!
Takeaway: Buckhurst Hill Pub’s Twitter feed is proof that even local businesses of any type can use Twitter to their benefit. Yes, you need to have a strategy in place, but you might as well start tweeting and figure it out as you go along. It seems like the pub owner Adam Brooks and his team are having fun with Twitter while attracting more customers. Most of the tweets are spontaneous, announcing today’s special, or current news. This strategy is a better fit for local, brick & mortar businesses which have set opening hours, changing daily/weekly deals or specials etc. Also, using hashtags strategically can bring in more search traffic (ex: #YourLocal #Pub). Another great idea is to ask visitors to tweet about your business and @ Mention you – just like Adam’s customers do.
Singer / Comedienne Skye Townsend uses Twitter to promote her SoundCloud account, her other social assets as well as music videos, inspirational insights, personal witty truths, lunch photos and more. By doing so, Skye engages her fans, getting thousands of shares and sparking emotional reactions from many.
Takeaway: Posting original tweets as often as Skye does, takes a lot of time and energy but can be extremely rewarding. Think about it, if you’re a singer/actor/performer/speaker or doing anything else on stage, you really need the support of your fans/audience. Skye is essentially branding herself, one tweet at a time, showing the world how well she can speak and articulate her ideas. You can do the same, no matter what your art is. Being authentic is the best way to set yourself apart, and Skye’s Twitter profile is proof. Your fans want to get to know you and what you’re doing, if you make an interesting story of it, so do share some of your life and behind-the-scenes nuggets with them – they’ll get closer to you and reward you for that.
So, what’s your business, or what business are you planning to build?
What Twitter strategy are you going to take?
Let’s discuss it in the comments, and – stay tuned for the next steps, coming soon!
P.S Creating this article has taken me more than 12 hours (and counting) – if you think it was worth the effort, please share it with your friends on social media.
P.P.S Thanks a lot! 😊