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People love free stuff. Any newbie marketer knows that. Whether it’s a free eBook, video, beta invites to a product, white papers and so on – it’s likely to attract a lot of retweets (RTs) and get your followers’ attention. Don’t overdo it though, otherwise your freebie tweets will seem spammy and will lose their appeal.
Once or twice a week do a few tweets, a few hours apart, about your free stuff. It can be something like How to: Get my latest SEO Domination report for FREE [LINK]. It’s vital to include the word ‘Free’ and not over-hype your tweets.
2.Get out of Twitter!
No, really, there are a few other social networks out there! They may not be as cool but on some of them you can actually use more than 140 characters each time. 😊 So although Twitter may be your main social hub, you can use it to drive followers to other networks where you can carry on the conversation and get to know them better.
- Include you’re your main social profiles in your Twitter bio
- About once a day tweet something like “Are you on #Facebook? Why not join my Facebook party as well? [Link to your fan page]”
- When you start interacting with tweeps (i.e. people on Twitter ) send them a DM (direct message) them with your personal social profile link (we’re talking relationships here, so go personal). And no, please don’t send an automated DM. Craft a personal one!
3.Have I got news for you…
When you update your blog, let your followers know. You’re probably saying: “Duh! That’s what we’re using Twitter for! I hear you…”
Here’s the thing though: The more you use Twitter, the more you’ll have friends you talk to a lot and tweeps who like you and the content you share… meaning more and more quality traffic coming to your site 😊
What if you sent direct messages to a few of your Twitter friends to let them know personally that you’ve got a new exciting post about XYZ? This will make them feel special and more likely to keep watching you and engage with you. Again, use it sparingly, don’t become an annoying self-promoter. That’s just not cool!
4.Ask a question
One of the best ways to engage and to get your followers attention is to ask questions. It doesn’t really matter what you ask, but try to keep the subject matter relevant to your audience. Open-ended questions are more likely to spark conversations, but yes/no questions also work well because Twitter is a fast-paced medium. And remember – there are no dumb questions.
If you want to know something, just ask. Twitter is an unbelievable way of learning about people’s opinions (thanks @ChrisBrogan). When you get answers, thank the answerers. Or go the extra mile, and @reply the tweeps who’ve helped you with your conclusion. For example:
Thanks @Jo @Jane @TwitKing @princess BTW 9 out of 10 tweeps prefer #FamilyGuy over #Friends
If you’re like me, the lion’s share of your tweets are links to valuable online resources – blog posts, videos, photos and so on. People love getting quality content, even if it hasn’t been created by you. Remember that the shelf life of your tweets is pretty short, normally no longer than 24 hours.
But here’s the good news: You can share each link more than once, at different times of the day (not too often though) because people use the Twitter in different times, and each tweet will only be seen by a small percentage of your followers.
Create bookmarks to a few of your favorite blogs. Or register to their RSS feeds (No, RSS is not dead!). Use a service like HootSuite or Edgar to schedule your tweets. (Keep them at least 2-3 hours apart). Try to keep the tweets interesting, enticing and – instead of just repeating the post’s headline, spice it up and give your personal angle. For example:
Here’s why I can’t wait for House of Cards’ season 5 [LINK].